Scan the Whole Market – Only with unbiased financial advice
Mortgage experts, pensions gurus and funds fanatics will all confirm that the best route to the best deal in financial services is with unbiased financial advice.
The Association of Mortgage Intermediaries (AMI)* states that half of mortgage buyers who buy direct, without independent financial advice, take their mortgage from the bank or building society that handles their current account, without shopping around for the best mortgage deal.
That may be an expensive strategy – AMI has shown that taking unbiased financial advice will save you, on average, £962 a year on your mortgage deal! That tidy sum could just be enough to pay for the family holiday.
Get unbiased financial advice from one of our friendly advisers on 0800 678 5929
What is unbiased financial advice, and where can I get it?
Unbiased financial advice means advice from an independent financial adviser, or IFA.
As an unbiased financial adviser, an IFA is not tied to a specific building society or bank, whose products he is limited to selling. He can take what is known as a ‘whole of market’ approach and scour the entire range of products available – be it mortgages, funds, pensions or insurances – to find the deal that’s right for you.
In the mortgages market alone, this means that unbiased financial advice gives you access to all 19,000 mortgages on the market – while the typical tied adviser has his in-house range of just 20 to offer.
In other words, you will receive better-informed, better quality, unbiased financial advice through an IFA.
So how do you find an IFA? Well look no further, as we are confident that we can provide you with the best financial advice!
An independent financial adviser will also give you a better quality of service and care. The AMI study showed that over half of people taking unbiased financial advice felt they were kept well informed of the progress of their financial planning, while just a third of people dealing with tied advisers felt the same.
How are Principle First different to other Independent Financial Advisers?
Working with an unbiased financial adviser does not just mean finding the cheapest deal on the market. Truly unbiased financial advice aims to match you to a deal that suits your personal situation. An unbiased financial adviser is not commission-driven, but aims to forge a relationship with the customer based on customer satisfaction, fairness and trust.
This means gaining an understanding of your personal situation, your income and your financial outgoings, and making it clear what is affordable for you. On occasion, this may mean suggesting that you temper your ambitious plans, so that your resulting deal is sustainable and affordable for you. We provide every Principle First client with a complete financial plan, your OnePlan. Find out about OnePlan.
The trust that builds up through unbiased financial advice is also proven – 61% of homebuyers who were told that the mortgage they wanted was too expensive accepted the word of their unbiased financial adviser, and opted for a smaller property*.
At Principle First we offer unbiased financial advice and more. Contact us for unbiased financial advice online or call freephone 0800 678 5929 now.
*AMI report ‘The Value of Mortgage Advice’
